Programmatic advertising is a method of marketing that utilizes technology – to buy & sell online advertising space.
Basically no more wasted ads & no more wasted ad spend
Because the ad impression is running on a CTV or TV Set there is a legitimate argument that more than one person is watching the TV. Nielsen and Comscore have developed a co-viewing factor. This factor is 1.75 viewers instead of just 1 viewer.
This means a few things for you as the advertiser: Ex. 100,000 impressions of CTV or OTT at $39 CPM
A basic bidder to buy programmatic ads will start at around $20,000 a month to license. The larger the audience buy in terms of volume of impressions and markets they’re in, the more data the DSP will need to ingest and therefore the larger the cost.
When running Programmatic advertising, the key is to let the campaign optimize properly. That means the following:
Programmatic advertising brings data into the ad buying equation – making the process both automated & programmable through algorithms & software platforms.
This cuts out the “human error” aspect of buying/placing media advertising that required a salesperson & makes the whole process automated based on data.
To put it short, programmatic advertising ends up being cheaper in the long run.
For starters, programmatic advertising is effective. … They’re always “on,” which means you can enjoy the benefits of real-time ad bidding, no matter when the optimal time occurs. Programmatic advertising enables you to answer your customers’ questions before they even ask them.
Based on expert suggestions, Marketing experts & agencies often recommend that small businesses spend anywhere from 10-18% of their gross revenue on marketing.
And, according to a study, small businesses tend to follow this rule, spending around 13-15%
Programmatic advertising is sold via ad exchanges.
Publishers offer ad space to be bought programmatically & advertisers enter automated bids to buy programmatic ad space in real time – according to advanced analytics.
Those analytics help determine where to place the ad & get the most impressions for the best bid.
Programmatic Ads can be seen on the following:
TV’s, Desktops, Laptops, Tablets, Gaming Consoles, Dongles, Websites, Apps, Video Streaming Services, Streaming Radio Platforms, Digital Billboards, Social Media platforms, etc
Four major components make up the basic framework of a programmatic advertising ecosystem.
A demand side platform (DSP), supply side platform (SSP), data management platform (DMP), and an ad exchange.
Each part of the system works together to serve both publishers and advertisers and allow them to trade effectively.
Programmatic advertising uses technology to automate the buying & selling of ad impressions on media platforms.
These impressions could be for digital display banners, native advertising, online video ads & several other ad types.
This helps advertisers place targeted ads to their desired audiences – on the devices they use & on the streaming services they use – which ultimately delivers a more relevant advertisement to those desired audiences
Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space), as opposed to traditional (often manual) methods of digital advertising.
“Real Time Bidding” (RTB) is considered to be a cost effective way to buy media with a large audience.
Facebook Advertising is a form of Programmatic (Mobile) Advertising.
While its primary function is as a social network, there is the necessity to ensure advertising shown on the platform that is both non-intrusive while also able to create the results it’s advertisers require.
Since giant technology companies like Google & Apple no longer share data, the introduction of “walled gardens” has negatively affected Facebook campaign performance.
Hashcode data has been used to circumvent those walled gardens for better Facebook campaign performance.
Though it can vary depending on the three factors discussed in the section above, the general rule of thumb is to allocate between 5 and 20 percent of your gross revenue to re-invest in advertising. This figure can be shocking to some, especially those that have not invested much in advertising before.
Businesses of all sizes are showing an increasing appetite for targeting & data-driven strategies. Programmatic advertising is exploding in usage today!
CTV allows you to target and only show ads to your ideal consumer. It’s also the only way to reach two types of audience group:
Programmatic is only going to grow in the future.
The concept offers a far more effective & efficient way of buying/selling digital ad space.
The world of programmatic remains complex, but at WholesaleCTV.com we have the expertise to help you understand it.
The terms “programmatic” & “display” – refer to 2 different aspects of digital advertising.
Connected TV (CTV) devices allow video content to be streamed to the television from the internet without a traditional cable connection.
Examples: Roku, Apple TV, Fire TV Stick, Smart TV, Etc.