Wholesale OTT Marketing

Created by Renee Ramsey-Passmorefrom the Noun Project

Smart TV’s, Desktops, Laptops, Tablets, Mobile Phones, Streaming Sticks, Gaming Consoles, Dongles

OTT (Over-The-Top) media advertising is video advertising content: - delivered in addition to (or over the top of) cable subscriptions - directly to highly targeted users
– on streaming services & through all connected devices like:

OTT advertisements can be used to target any device that is connected to the internet
has the capabilities for the delivery of streaming video content


OTT (Over The Top) Media

Created by Renee Ramsey-Passmorefrom the Noun Project

“Over the Top” media refers to any TV or Video on Demand (VOD) streaming content providers whose content is being distributed directly to viewers over the internet or ’over the top’ of the traditional cable box.

Basically, it’s delivering video content – directly to users – on their devices – without needing a cable subscription.

OTT allows you to directly target your most valued consumers – while they stream their favorite programming – on televisions, mobile phones, desktop computers, laptops, tablets and even gaming consoles too.

Why is OTT Advertising Important for Brands?

Created by Renee Ramsey-Passmorefrom the Noun Project

Advertising across OTT (Over the Top Media) is becoming more important every day because more users have been “cutting the cord” from expensive & limited cable TV subscriptions

Viewers are now choosing to “stream content online” through streaming services like:

Roku, Hulu, Sling and many other rapidly increasing popular streaming services

Since OTT advertising usage exploded during the pandemic and even "average online users" significantly increased their online consumption - “streaming” has finally overtaken linear & cable TV usage.

So if you are still asking yourself "why" OTT is important for brands, the answer is simple....

It’s time to adjust your media strategy to meet viewer behavior

Benefits of OTV Advertising

Advantages of OTT Advertising

Created by Renee Ramsey-Passmorefrom the Noun Project

Increased Reach

Reach far wider and more diverse audiences beyond traditional TV viewers.
This includes cord-cutters, younger demographics, and international viewers

targeted advertising

OTT allows businesses to target their ads to specific demographics, interests, and behaviors.
Thus ensuring their message is reaching the right audience
– leading to higher engagement and conversion rates

cost effective

Unlike traditional TV advertising, OTT advertising allows businesses to choose their budget
& only pay for the impressions that are delivered.
This can be more cost-effective, especially for small businesses with limited budgets

enhanced analytics

OTT advertising provides detailed data and analytics, giving businesses insights into who is watching their ads,
and how they are engaging with them.
This helps businesses make informed decisions for future advertising campaigns

flexibility & customization

With OTT, businesses have the flexibility to choose when, where, and how often their ads are shown.
They can also customize their ads based on the platform, device, or location.
This allows for a more tailored and personalized approach to advertising

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Created by Renee Ramsey-Passmorefrom the Noun Project